About me
I’m an Executive Creative Director and Copywriter with 18 years of experience in the Brazilian market. Throughout my career, I’ve developed integrated campaigns and creative projects for both global and national brands across diverse sectors, including beauty, consumer electronics, automotive, energy, food & beverage, education, environment, telecom, and broadcasting. I've had the privilege of working with clients such as General Motors, Natura, Samsung, The Coca-Cola Company, Ferrero, Nestlé, Supercell, Petrobras, O Boticário, TIM, and Oi.
I hold an Executive MBA from The Berlin School of Creative Leadership and have also taught at Miami Ad School. Additionally, I am the co-founder of @FemeAlmaFala—an Instagram project developed with Creative Director Ana Cecilia Novis that transforms women's speeches into art.
//Current agency: WMcCann Bra
//Previous agencies: Africa Creative, Fbiz | WPP Group, nbs | Dentsu Aegis Network, W/McCann, Quê, Agência 3, Script.
//International awards:
CANNES LIONS 2025
Grand Prix Sustainable Development Goals - The Amazon Greenventory | Natura
Silver Lion Creative Data - The Amazon Greenventory | Natura
Shortlist Entertainment for Sport - The Invisible Defeat | Natura
THE ONE SHOW 2023
Merit Green Pencil - Amazon Alive | Natura
D&AD 2023
Shortlist Use of Data - Amazon Alive | Natura
El OJO 2022
Bronze OOH - Amazon Alive | Natura
Bronze Creative Data - Amazon Alive | Natura
Shortlist Brand Experience & Activation - Amazon Alive | Natura
Shortlist Sustainability - Amazon Alive | Natura
EFFIE AWARDS BRASIL 2018
Enjoy the Way | Postos Petrobras
CANNES LIONS 2012
Shortlist Promo & Activation - Mix Against AIDS | Mix FM
//Brazilian awards:
Brazilian Advertising Association - ABP (1 silver, 1 bronze), The Creative Club of São Paulo - CCSP (3 honors), The Creative Club of Rio de Janeiro - CCRJ (1 gold, 1 bronze), O Globo (1 GP, 1 gold, 1 silver).
//Studies:
EMBA Creative Leadership - Berlin School
International modules in Germany, USA, Japan and China (in progress)
Executive Program in Film and TV Business - FGV
Year-long program in Rio de Janeiro, Brazil
Bachelor in Communications/Advertising - PUC-Rio
Rio de Janeiro, Brazil
Bachelor in Communications/Advertising - University of Central Lancashire
Semester of Exchange Program in Preston, UK
//Languages:
English: fluent
Spanish: fluent
French: fluent
Portuguese: native